Brand Positioning & Strategy
The messaging spine inside organizational complexity — a distinctive, defensible position and the brand narrative that makes every downstream decision easier.
Brand · GTM · Growth · AI-Native
A brand that means something
and a system that runs.
Brand & Talent is a brand, go-to-market, and growth consultancy. Most strategy shops won't touch the infrastructure; most technologists won't touch the story. We build both — assembling a bespoke team of senior writers, designers, creatives, strategists, and technologists for each engagement, and wiring the agentic-AI systems that make the work ship 160× faster.
Selected client track record across our leadership and senior network
- EY
- Deloitte
- KPMG
- Coca-Cola
- Vodafone
- Syngenta
- GSK
- AstraZeneca
- RBS
- BT Openreach
- Arcadis
- Linedata
What we do
Four outcomes, one accountable team.
We find the single true story inside your complexity — then build the positioning, pipeline, culture, and automation that turn it into growth.
Go-to-Market & Growth
The demand-gen, alliance, and partner infrastructure — GTM and sales-enablement "operating systems" that convert brand narrative into qualified pipeline.
EX→CX & Culture Alignment
Our EX2CX methodology connects employee-experience friction to customer-experience outcomes — culture as a measurable commercial lever, not an HR exercise.
AI-Enabled Delivery
We build the agentic-AI content and automation infrastructure ourselves — compressing strategy cycles and keeping every asset on-brand at scale.
How we work
The right past masters, assembled for your problem.
We're not a bloated fixed agency with mouths to feed and a house style to defend. For every engagement we assemble a bespoke team of senior specialists — writers, designers, creatives, strategists, and technologists who are past masters of their craft — matched to the work in front of you. You get one accountable strategic lead, a lean senior team, and no layers between the thinking and the doing.
- AAssembled, not staffed. The team is built around your problem — the right seniors for this brief, not whoever's on the bench.
- BPast masters only. Every contributor is senior and proven. No junior overhead, no training on your budget.
- COne accountable lead. A single strategic lead owns the outcome end to end, so nothing gets lost between disciplines.
- DAI-accelerated. Our agentic-AI systems compress research, analysis, and on-brand production — senior judgment, machine speed.
Products
Productized strategy, when you need it fast.
Alongside bespoke engagements, we package our thinking into fixed-scope products — starting with the Go-to-Market Maven™.
Go-to-Market Maven™ · a Brand & Talent product
A Fortune 500-level GTM playbook, delivered in days.
A comprehensive, actionable marketing and go-to-market playbook that pairs AI-powered market analysis with expert human strategists — the campaign strategy, single-minded story, and custom personas you need to start growing, delivered in a few days rather than weeks.
- How to talk about what you sell — in a way that matters to your customer
- A distinctive, differentiated position against your competitors
- The single-minded story to tell — one, not five or ten versions
- Custom personas that explain who buys and why
- Tangible, ready-to-use assets to start growing today
Hybrid AI agent + human-expert managed service · enterprise-grade insight at startup-friendly prices. Great for startups, in-house teams, agencies, small businesses, and as a senior sanity check.
Track record
Two decades of brand & growth leadership, told in numbers.
- $30M+
- EY relationship, grown from a cold introduction and sustained 15 years.
- 40+
- GTM & sales-enablement playbooks for Deloitte — $10M to $10B+ targets.
- 160×
- GTM strategy-cycle acceleration through the agentic-AI systems we build.
- 150
- Countries spanned by the EY global brand rollout.
- 300K
- People engaged across EY's purpose-led rebrand.
- 90+
- Countries where the Syngenta employer-brand platform launched.
Selected work
Named engagements, real stakes.
A selection from two decades across four continents — brand, employer brand, and go-to-market where getting the story wrong was never an option.
EY — Global Rebrand
Agency-side lead with EY's global executive team on the purpose-led rebrand — “Building a Better Working World” — sustained across 150 countries and 300,000 people.
EY — Employer Value Proposition
Led development of the firm's worldwide EVP with EY's global people leader, across every region.
Deloitte — 40+ GTM Playbooks
40+ go-to-market and sales-enablement “operating systems” across Deloitte, Deloitte Digital, and Workday — revenue targets from $10M to $10B+.
Securian Canada
Full B2C/B2B2C insure-tech rebrand — “How Insurance Should Feel” — with employer brand, values, and behaviors aligned to performance systems.
Coca-Cola
Employer-brand platforms for The Coca-Cola Company across Europe and Greater China — “What's Your Secret Formula?”
LECG — Red Dot Award
Led the Red Dot Award–winning brand refresh, vision, and values (now part of FTI Consulting), including full internal engagement.
BT Openreach — Right First Time
Major organizational transformation and frontline engagement spanning field operations nationwide.
SimonMed
Brand transformation, employee engagement, and brand-architecture overhaul across 150+ US imaging locations.
AI-enabled delivery
We don't just advise on AI. We build it.
AI-native isn't a slide in our deck — it's how the work ships. We build agentic-AI go-to-market systems and the content and automation infrastructure ourselves, compressing strategy-delivery cycles by 160× while keeping every asset on-brand.
- Go-to-Market Maven™ — our productized playbook engine, pairing AI market analysis with senior human strategists.
- Brand Guardian AI — a GTM content engine that keeps every campaign on tone of voice, personality, and core brand messages.
- Agentic GTM systems — pipelines that turn narrative into on-brand content and outbound at scale, built and wired by us.
Client & colleague voices
What the work sounds like from the other side.
Kevin is a master in the art of joining things together — connecting brand with business strategy and aligning an organisation to deliver it, while keeping things refreshingly simple.
Kevin has been a valuable advisor and partner. He listens carefully. He researches carefully. And he responds with creative, winning ideas and counsel.
A rare blend of strategic and creative with the pragmatism and commercial insight to get things done.
About Brand & Talent
A consultancy built on twenty years of getting the story right.
Brand & Talent is led by founder and strategic lead Kevin Keohane — twenty years building brand narratives, employer-brand systems, and go-to-market engines for the world's most demanding organizations, fourteen of them in London at Publicis and WPP. Around that track record we assemble senior, project-specific teams so clients get deep experience without agency overhead.
Our thinking is grounded in practice: two published books — Brand & Talent (Kogan Page) and The Talent Journey, endorsed by leaders at Saatchi & Saatchi EMEA, Publicis Groupe, and Google Europe — GTM strategy taught at MBA level since 2016, and the proprietary EX2CX methodology that ties employee experience to customer outcomes.
- Red Dot Award winner
- Published author ×2
- MBA faculty, U. Montana
- Co-founder, IBF / DWG
Questions, answered
Frequently asked questions.
What a brand, go-to-market, and growth engagement with Brand & Talent looks like — and how the assembled-team model works.
What does a brand and go-to-market (GTM) consultancy actually do?
A brand and go-to-market consultancy finds the single true story inside your business and turns it into growth — brand positioning and messaging strategy, a go-to-market and demand-generation system, and the sales-enablement infrastructure that converts narrative into qualified pipeline. Brand & Talent covers both the brand strategy and the operating system that runs it, including AI-enabled delivery.
How is the “assembled senior team” model different from a traditional agency?
Instead of a fixed agency roster, we assemble a bespoke team of senior specialists — writers, designers, creatives, strategists, and technologists — matched to your specific brief. You get past masters only, one accountable strategic lead, and no junior overhead or house style to defend. It's senior brand and GTM expertise without agency bloat.
What is the Go-to-Market Maven™ playbook?
The Go-to-Market Maven™ is our productized go-to-market playbook. It pairs AI-powered market analysis with expert human strategists to deliver Fortune 500-level campaign strategy — positioning, a single-minded story, and custom buyer personas — in days rather than weeks, at startup-friendly prices.
What is EX→CX and why does it matter for growth?
EX→CX (our EX2CX methodology) connects employee-experience friction to customer-experience outcomes, treating culture as a measurable commercial lever rather than an HR exercise. Aligning employer brand, culture, and customer experience removes the internal drag that quietly undermines go-to-market performance.
How do you use agentic AI in brand and GTM delivery?
We build the agentic-AI content and automation infrastructure ourselves — systems like Brand Guardian AI and the Go-to-Market Maven™ engine — compressing research, analysis, and on-brand production by up to 160× while keeping every asset on tone of voice and brand message. AI-native isn't a slide in our deck; it's how the work ships.
Who do you work with, and where are you based?
Brand & Talent works with startups, in-house teams, agencies, and enterprises across the US and EU, remotely, from Spokane, Washington. Engagements range from fixed-scope Go-to-Market Maven™ playbooks to full bespoke brand, GTM, growth, and EX→CX programs led by founder Kevin Keohane.
How do we start a project?
Email kevin.keohane@brandandtalent.com or call +1 406 552 5998 with a short note on what you're building. We'll scope whether a fast Go-to-Market Maven™ playbook or a bespoke assembled-team engagement is the right fit.
Insights
From the Brand & Talent blog.
Thinking on brand strategy, go-to-market, growth, EX→CX, and AI-enabled delivery.
Let's build something that lasts
Have a story worth getting right?
Bespoke brand, GTM, growth, and EX→CX engagements — or a fast, fixed-scope Go-to-Market Maven™ playbook. Tell us what you're building.
Go-to-Market Maven ↗ LinkedIn Download portfolio (PDF) Spokane, WA